Download our solution kit to find out how we can help you transform your donor engagement:
The Higher Education Donor Engagement Landscape
Total gifts to higher education in 2018 (a new record)*
Average alumni participation*
Of institutions declining in alumni donors*
Giving rate of young alumni compared to older alumni*
Let’s think differently about the donor experience.
While higher education is seeing records for total giving, alumni participation has been declining for decades--creating a looming sustainability crisis. Competition from other charities and from the daily noise of life makes it hard for you to catch the attention of your supporters. It's time to adopt and integrate new technologies or risk losing the next generation of donors.
DATA-DRIVEN PERSONALIZATION AT SCALE
It's time to stop sending everything to everyone. You have great information on what your donors value and where they engage. Personalize communications, and leverage personal interaction to surprise and delight donors.
Contacting your supporters across multiple channels, including mail, email, and on their mobile devices helps you break through the noise, and get noticed.
URGENCY AND EXCITMENT CHALLENEGES
Giving days and crowdfunding take your already engaged supporters and encourage them to give today. Immediate response systems like chatbots get your donors the information they need fast.
RNL’s Comprehensive Solutions
The Digital Engagement Center
Boost your ROI by creating intelligent engagement for a smartphone world with digital communications, peer-to-peer texting, and visual caller ID to warm, ask, and thank donors.
Identify and engage your best prospects with an integrated, data-driven program that provides the smartest mix of omnichannel communication in fundraising.
Consulting and Planning
Find your ideal fundraising strategies from experts with decades of experience in higher education fundraising, and who guide every recommendation with industry-leading analytics.
Target and nurture donors to increase participation while also engaging those who are ready to step up to the next level, accelerating your pipeline for leadership, major, or planned giving.
Energize your donors and maximize giving with RNL's comprehensive giving day platform. Unleash the power of ambassadors, challenges, matches, and more to increase participation and drive results.
Full-Funnel Engagement Support
Engage supporters at every level and break down the walls between annual giving and major giving. With RNL's support, you can make giving easy and exciting for donors.
The engaging omnichannel program included a mix of traditional and nontraditional channels, which helped us engage our alumni and exceed donor and dollar goals. We achieved the highest number of donors in Louisiana Tech history and have built a strong foundation for the future.
Brooks Hull, Vice President, University Advancement Louisiana Tech University
Our Leadership Journey enabled targeted outreach to our leadership annual donors and prospects—our future major gifts pipeline—while operating within the staff and budget constraints that all advancement shops face.
Gillian Locke, Interim Vice President for Institutional Advancement Austin College
Seeing the results, we are very excited to continue using this new Messenger strategy for other alumni and donor engagement opportunities.
Heather Locke Green, Director of Annual Giving and Development Communications University of Texas San Antonio
(4) The reason why our relationship with RNL-Coverge flourishes is because they are such good listeners. They are so receptive to change. They're willing to look at things differently. They understand how to translate data into results and translate data into changes. Taking what they know, what I know and merging the two... We've had great success.
(5) The reason why our relationship with RNL-Coverge flourishes is because they are such good listeners. They are so receptive to change. They're willing to look at things differently. They understand how to translate data into results and translate data into changes. Taking what they know, what I know and merging the two... We've had great success.