Ruffalo Noel Levitz recently conducted a study of over 250 higher education advancement professionals to better understand key annual giving engagement trends. What they said shows that fundraisers are increasingly turning to parent donors and leadership giving to engage a wider variety of donors, raise more money, and build a major and planned giving pipeline.
Download this report to discover:
- Which solicitation channels are being used to engage donors, and how fundraisers want to deploy resources in the future
- Trends in parent giving programs, and how institutions are soliciting this important group with success
- How leadership giving programs are structured, and what the top programs are doing to increase giving
- New ways to engage these groups and grow your donor pipeline more effectively, at scale