White Paper
Why It's Time to Throw Away Your Communication Plan
Transforming enrollment marketing through student-driven engagement
The old way of recruiting students has become obsolete. The traditional, institution-centric communication plan doesn’t work with student populations who expect personalized experiences that focus on their individual needs.
This white paper explains how you can move beyond the traditional communication plan to the self-directed journey students want as they explore their options. Learn how to create a dynamic, student-driven experience that enables you to:
  • Align your enrollment marketing with student expectations and behavior
  • Create a stronger bond with students as they explore what your institution has to offer
  • Meet your enrollment goals with students who are a good fit
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