How do today’s Generation Z high school students prefer to engage with colleges and universities? To find out, RNL surveyed a national sample of these students in mid-2017. Download this report to:
- Understand prospective students’ college search behaviors and expectations
- Re-focus digital and traditional media according to students’ preferences
- Learn how to tailor outreach communications based on students’ backgrounds, ethnicities, and locations
Takeaways included in this report will help you apply the findings to improve your institution’s enrollment marketing strategies.