Benchmarks and best practices for charitable crowdfunding campaigns

RNL recently analyzed 4,200 crowdfunding projects totaling $22.5 million raised through RNL Crowdfunding powered by ScaleFunder. The project averages and best practices presented in this index provide a baseline for planning and program improvement as organizations utilize this powerful, donor-centric technology.

 

Download this index to discover:

• Trends in total funds raised, average gift amount, and participation by project type
• Which factors boost campaign success—from goal-setting to donor engagement
• How online ambassadors, volunteers who advocate for your campaign, amplify your results