Healthcare Fundraising

Best Practices that Build a Healthy Donor Pipeline

Raising funds from former patients requires significant coordination to increase results and requires navigating privacy laws and coordinating data from an ever-changing donor base that continues to interact with you. Employing these strategies builds a solid pipeline to identify major donors.

This paper explores the intricacies of important healthcare philanthropy concerns and outlines best practices for raising funds in this constantly changing environment. Topics include:

  • Strategies for building an effective Grateful Patient program that also creates a major donor pipeline.
  • Examples of an effective multichannel communications plan to engage donors.
  • Considerations to protect patient privacy and comply with existing laws.
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