On-Demand Webinar
Best Practices for Using Personalized Video for Enrollment

 
Video has quickly become the preferred way to consume content, especially among Gen Z. 52% of marketing professionals around the world name video as the type of content with best ROI. One big reason why: Viewers retain 95% of a message when they watch it in a video, compared to 10%  when reading it in text.
 
By developing a thought-out strategy for video at your institution, you can create a sustainable program that will allow you to use video as a powerful tool to engage with your audience, create deeper connections, and attract new students to your institution. 
 
Watch this webinar to learn how to:
  • Leverage personalized video throughout the enrollment process as a channel to recruit new students in an individualized and engaging way
  • Increase the likelihood (by up to 19 times!) of students to enroll through the delivery of personalized video
  • Reduce melt and boost yield for accepted students
  • Communicate your financial aid message in a relevant and compelling way that helps students better understand the components of their offer
  • Build a successful video campaign that includes strategy, budgeting, data, creative, production, deployment, and measurement
  • Learn more about Villanova's success, including their 84.3% open rate
 
About the presenters
Tom Mikowski, Vice President of Business Development, Allied Pixel
Tom is the Vice President of Business Development for Allied Pixel. Allied Pixel is a leader in providing personalized video to the education market. In addition to RNL, Allied Pixel has worked with organizations such as NACAC, CASE, Noodle Partners. Tom has spent his entire career working within higher education. Prior to joining Allied Pixel, he spent 29 years at Aquinas College in Grand Rapids, Michigan, including the last five years as Associate Vice President of Admissions and then as Interim Vice President of Enrollment.
Tom Mikowski

Cathy Toner, Assistant Dean, Talent & Staff Development, Community & External Outreach, Villanova School of Business
Cathy is responsible for all communications and marketing for Villanova School of Business (VSB) including alumni and advisory council communications, media relations, advertising, sponsorships, marketing of all graduate and entrepreneurial programs including executive and online programs, and rankings communications. She also leads and manages talent development and community and external outreach for the school. She was previously the Director of Communication and Marketing at VSB.
Cathy Toner


Amy Weiss, Vice President & Consultant, Enrollment Management, RNL
Amy Weiss joined RNL in 2011 and is responsible for building comprehensive enrollment solutions for campus partners in Connecticut, Indiana, Illinois, Michigan, New York, and Rhode Island. During her tenure at RNL, she has also served as AVP and consultant for enrollment marketing, director of business development, and director of service marketing strategy.
Amy-Weiss-2.jpg




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