On-Demand Webinar
How to Meet the Unique Needs of Prospective Transfer Students

Especially in these uncertain times, students are likely to change institutions at least once during their college years. Learn how to meet the unique needs of the transfer student population, and how they use digital resources as they approach transfer process. This webinar explores their communications preferences and provide recommendations to enhance each of the channels you must use to engage with them, including:
  • Websites
  • Email
  • Social media
  • AI
  • Texting
  • Search engines
About the presenters
Vaughn Shinkus, Assistant Vice President, Digital Marketing Services, RNL
Vaughn Shinkus brings more than 20 years of higher education experience to his work with Ruffalo Noel Levitz campus partners. His areas of expertise include social media, website development, content strategy, email communication, public relations, and marketing communications staffing and team leadership.
Vaughn Shinkus

Lance Merker, Board of Directors, OmniUpdate + Destiny Solutions
Lance Merker has been president and CEO of OmniUpdate since 2001 and CEO of OmniUpdate + Destiny Solutions since 2019. At the helm of two industry-leading software solutions, Merker uses his passion and leadership power to drive forward the most innovative technologies in the higher education industry—always backed by superior customer service.

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