COVID-19 instantly changed the behaviors and expectations of college students and their parents in ways that will impact Fall 2020 and beyond. In an effort to better understand their new and changed perceptions, we asked parents about their plans and concerns as their children's college plans are concerned after COVID-19.
Watch this webinar to learn:
- What the findings mean for colleges
- How you can use this data to communicate and engage parents in meaningful ways
- Ways to increase retention and student success by meeting the expectations of parents today
About the presenters
Raquel Bermejo, EdD, Associate Vice President, RNL
Dr. Raquel Bermejo analyzes existing research, inquiry, and conversion data in addition to conducting original research with college-seeking students and parents to understand the trends and student behaviors. Her research informs and enhances the services the company provides.
Dave Becker, CEO, CampusESP
As CEO of CampusESP, Dave sets the strategic vision for parent and family engagement at CampusESP. CampusESP technology supports over 800,000 families at close to one hundred colleges and universities. From impacting enrollment, to student success, to annual giving—keeping families effectively engaged has proven to be critical for institutions looking to better support their institutional goals.
Lady Cox, EdD, Assistant Vice President, Auburn University
Having built sustainable parent programs at two SEC universities, Dr. Cox is a longtime advocate for college parents. Her research interests include college parents' perceptions of universities and how parent involvement affects student retention.