On-Demand Webinar
How to Re-Imagine Your Enrollment Demand Generation Strategy
Even before the COVID-19 pandemic, virtual programming like webcasting and live online chats were on the rise. Recent events simply accelerated the need for institutions to make the transition to not replace existing processes, but rather continue to enhance and refine them. Calls to Action transformed from "learn more" to "watch now". The admissions grind moved from high school gyms to coffee tables. And now, we need to consider what's next in this new reality.
This webinar explores how leading institutions like Loyola University New Orleans are aligning their legacy demand generation tactics like email and phone with robust live, pre-recorded, and on-demand video content to maximize conversion, yield, and enrollment outcomes.
About the presenters
Kim Myrick, Vice President and Consultant, RNL
With more than 25 years of direct experience in admission, financial aid, staff development, retention, website development, event management, and institutional marketing, Kim is passionate about institution and student success.
Alice Arredondo, Ed.D., Senior Director, Client Strategy, PlatformQ Education
Prior to joining the PlatformQ Education team, Alice spent 18 years in higher education, with six years at the University of Kansas and 12 years at the University of Missouri - Kansas City, where she was an active user of the Conduit platform. She is an experienced enrollment manager with a demonstrated history of working in undergraduate, graduate, and medical school admissions, while also developing strategic enrollment management plans and integrating effective virtual engagement strategies within the overall recruitment plan.
Nathan Ament, Chief Enrollment Officer, Loyola University New Orleans
Nathan is an experienced enrollment manager having served in leadership roles at a variety of institutions in Wisconsin, Illinois, Minnesota, and Louisiana. He also has extensive experience in CRM technology and communication and marketing strategies, having worked in consultative sales positions at both TargetX and KelmscottEDU.
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