Making decisions about teaching modalities, financial aid awarding, and viability of academic programs are just some of the concerns that are top of mind for campus enrollment leaders. Watch this webinar to learn how to assess and navigate these unprecedented challenges.
- Market research available to help inform your leadership of the evolving needs, expectations, and perceptions of students and their parents
- How to conduct a competitive analysis to understand the shifting market conditions and help you position your institution and advance your objectives
- Why gaining insights into revenue and cost implications is too important to inform strategic plans
About the presenters
Wes Butterfield, Vice President, RNL
Wes Butterfield oversees the financial aid services division of RNL and also works directly with campuses on achieving enrollment and net revenue goals through the strategic use of financial assistance, ForecastPlus™ predictive modeling, and general enrollment management consulting.
Pamela Lee, Assistant Vice President, Marketing and Research Services, RNL
Pamela Lee conducts a wide range of research projects for RNL and its campus partners. Her responsibilities include developing and administering survey instruments for market research, managing and analyzing data from primary and secondary research, conducting focus groups and other on-campus research, and producing reports and campus presentations based on the findings.