With growing concern about the worth of a degree versus the cost to attain it, colleges and universities need to sharpen their focus on value and directly answer the common question in students' and parents' minds today: "Will this loan finance a degree that leads to a job?" Having a communication strategy that flows across multiple channels is essential.
Watch this webinar to uncover new research on the perceptions on college financing among high school juniors and learn best practices for:
- Communicating with students in the planning stage
- Involving parents
- Monitoring the application process
- Leveraging your net price calculator
- Connecting early and often through multiple channels—email, text, direct mail, phone, and in person
You'll leave with a greater understanding of how to optimize and amplify your financial aid communication strategy across multiple channels and various platforms to boost student engagement and enrollment.
About the presenter
Derek Flynn, Vice President, RNL
Derek Flynn offers more than a dozen years of experience in enrollment management. He specializes in admissions strategies and maximizing the impact of an institution's financial aid packages on enrollment. Derek has consulted with more than 20 colleges and universities. His work has helped institutions increase enrollments, net revenue, and academic profile.
Carlo Salerno, Vice President for Research, CampusLogic
Over an 18-year career, Carlo has done higher education research for the federal government, co-founded an education analytics company, advised European and African education ministries and conducted a wide range of analytical studies for national advocacy groups and the student lending industry. As a thought leader on the economics of higher education, his writing has been published in Forbes, Inside Higher Ed, The Hill, and the Huffington Post among other places.