On-Demand Webinar
Maximizing Donor Outreach With the Digital Engagement Center
It's important now more than ever to make a personal connection with donors. With traditional methods upended by the pandemic, RNL has moved engagement centers online and remote to maintain donor engagement in this challenging time.
The "center" is no longer a place, but an omnichannel platform that can engage donors across calling, texting, video, and social media. Integrated communications that tap the power of mobile devices have kept fundraisers on track with goals, and set records at some institutions.
This webinar explores how the transformation of what we used to call "phonathon" is maximizing the investment of RNL partners, including insights on:
- The effectiveness of remote student ambassador engagement and flexible, hybrid centers that can operate in any situation.
- The impact of integrated texting, personalized video, and other digital outreach on results.
- How key metrics have actually risen during the pandemic and how you can take advantage of the technology that made it possible.
- How to organize campaigns for maximum ROI with tight resources and maximize the student ambassador experience.
- Tips on quickly establishing or re-establishing your program with examples of how RNL partners have succeeded.
About the presenters
Shad Hanselman, Associate Vice President, Annual Giving, RNL
Shad is an experienced fundraising professional dedicated to advancing the art and science of annual giving and pipeline development. Since 2005, he has focused his career on analyzing scrutinizing longstanding fundraising traditions in order to develop a new advancement philosophy along with solutions to evolve and elevate engagement and fundraising. He's served in leadership roles at institutions like Western Michigan University, Northern Illinois University, and most recently serving as the Assistant Vice President of Development Advancement with the ASU Foundation for a New American University at Arizona State University.
Debbie Zeger, Executive Director of Development Operations & Annual Giving, Pace University
Debbie has been a leader at Pace University since 2015 and currently contributes to key development operations, including partner relationships, top prospect portfolios, and executive communications. She also serves as a liaison to University executive leadership including: Office of the President, Office of the Provost, Board of Trustees, Deans, and Vice Presidents. A career development and communications expert, Debbie has a wealth of experience across multiple institutions.
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