On-Demand Webinar
New and Next: LinkedIn for Graduate and Online EDU Marketers
As many in the graduate and online space are nearing the end of this recruitment cycle and gearing up for the next, it's important to look at how different marketing channels are evolving to ensure you're prepared to make the most of your marketing dollars. LinkedIn continues to be a top channel for many graduate schools and programs, and with its continuous innovations and updates that are transforming professional networking and content sharing, we wanted to review recent updates, evolving best practices, and future enhancements to come.
This webinar explores how LinkedIn can help you meet your most valuable adult, graduate, and online prospects where they are, in the moments that matter. We'll review:
- Recent LinkedIn platform usage and engagement trends (plus impact of COVID-19)
- How to leverage new features such as Conversation Ads, Bing Geo Targeting, and Website Demographics
- What are the new standards and best practices for creative and content
- How to leverage reporting tools to assess the right KPIs and insights
- What's next with LinkedIn that you should consider planning for
About the presenters
Jarrod Butler, Account Executive - Enterprise Education Vertical, LinkedIn Marketing Solutions
Jarrod Butler consults higher education marketing teams to leverage LinkedIn's data and product suite to drive awareness and enrollment growth. Jarrod has worked in sales and marketing for the last 7 years and has focused on LinkedIn higher education marketing since 2016. He believes in taking a data-driven approach to curating university marketing strategies and expansion plans on the platform. He works closely with RNL+Converge to provide training and best practices so that they remain experts on LinkedIn's ever-innovating platform.
Patrick Hagan, Digital Strategist, RNL+Converge
Patrick is a member of the Digital Strategist team at RNL's Digital Agency where he develops, implements, and optimizes strategy and advertising campaigns. Patrick works with multiple clients using the LinkedIn advertising platform and has generated hundreds of cost-effective leads by using the many capabilities of the LinkedIn platform.
Hayley Warack, Vice President of Digital Strategy, RNL+Converge
Hayley Warack is an expert in creating dynamic advertising strategies and integrating engaging storytelling and content in digital strategies. Hayley has been in the digital marketing world for over 10 years, with the last five years being focused on bringing innovation digital solutions to higher education. Hayley serves as the point person for RNL+Converge's strategic partnerships with Google, Facebook, and LinkedIn to bring the best and innovative solutions to the table for product development, training, and workshops.
Watch webinar now
