80% of parents are "involved" or "very involved" in college planning. But where do you start and how can you leverage college parent involvement to support your enrollment goals?
Raquel Bermejo, Associate Vice President for Market Research & Planning for Enrollment Management at RNL, and Dave Becker, CEO at CampusESP, provide a roadmap for how to build your strategy, metrics that you should be tracking, and how to get started. You'll learn how to personalize parent engagement in order to:
- Differentiate your marketing efforts
- Improve your student yield rate
- Strengthen your student retention results
About the presenters
Raquel Bermejo, EdD - Associate Vice President Market Research and Planning, RNL
Dr. Raquel Bermejo analyzes existing research, inquiry, and conversion data in addition to conducting original research with college-seeking students and parents to understand the trends and student behaviors. Her research informs and enhances the services the company provides.
Dave Becker, CEO, CampusESP
As SVP of Product Management at Ellucian, Dave was responsible for dozens of Higher Education solutions supporting 1,200 global customers. In his 18 years of experience in education technology, he's had the opportunity to visit and present at over 300 different colleges, campuses and conferences around the world. He has a passion for innovative thinking, and leveraging technology for student and university outcomes.