In the uncertainty of the ''new normal' environment in higher education, many institutions may have reduced their ad spend, giving you an opportunity to gain ground and market share while prospective students and families are spending more of their time online.
Get the advantage you need with creative, targeted digital marketing that produces interest, engagement, and enrollment results. In this free one-hour webinar, you'll learn how to:
- Convert pools of students and their parents to a specific action, which may be related to applying, enrolling, attending an event, and meeting deadlines
- Run focused campaign ads for a specified timeframe with immediate calls to action and conversion tactics
- Convert students with robust targeting tactics
About the presenters
Matt Krov, Associate Vice President for Product Management, RNL
Matt Krov leads product development for RNL's enrollment management solutions. He has more than 15 years of enrollment management experience at selective institutions, including admissions, financial aid, and marketing. Before coming to RNL, Matt served as dean of admission at Austin College.
Hayley Warack, Vice President of Digital Strategy, RNL
Hayley Warack is an expert in creating dynamic advertising strategies and integrating engaging storytelling and content in digital strategies. Hayley has been in the digital marketing world for over 10 years, with the last five years being focused on bringing innovative digital solutions to higher education. Hayley serves as the point person for RNL+Converge's strategic partnerships with Google, Facebook, and LinkedIn to bring the best and innovative solutions to the table for product development, training, and workshops.
Jason Langdon, Senior Vice President, RNL
Jason Langdon leads RNL's undergraduate enrollment team of sales consultants. He has more than 25 years of higher education enrollment experience of both private and public campuses across the country. His particular areas of expertise include student recruitment and admission, as well as academic policy. In Jason's current role, he embraces the challenge of solving problems for our campus partners and learning how RNL programs fit into those solutions.