On-Demand Webinar
Top 5 Best Practices for Texting Across the Student Lifecycle
Texting helps improve student enrollment, allows you to reach more parents, increases student success and graduation rates, and enables you to stay connected with alumni and donors. Whether you’re currently using a texting platform for a specific department on campus or still putting together a communication strategy, it is critical to understand when and how to use texting to foster engagement.
You will learn:
  • Top practices for incorporating texting into your enrollment marketing practices
  • How to find the right balance between automation and personalization
  • Which departments should be leveraging text as a marketing channel
  • How to navigate legality and privacy issues
About the presenters
Sarah Keating, Associate Vice President, RNL
Sarah Keating offers more than 20 years of experience as an enrollment manager. Her areas of expertise include strategic enrollment planning, marketing and communications, web management, and international student recruitment. Ms. Keating previously served as vice president for enrollment and marketing at Keystone College (PA).
Sarah Keating

Dave Marshall, President & Product Manager, Mongoose Research
Founder and product manager for Cadence, you’d be hard pressed to find someone who is more passionate about higher education communication than Dave. His desire to create out-of-the-box solutions while employing an under-the-radar approach is evident in Mongoose’s simple yet powerful interface. In addition to providing strategic direction and endless inspiration for our company, Dave is focused on finding novel ways to solve each institution’s unique challenges.

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