Nontraditional is the new traditional. Changes in the higher education landscape have created an enrollment crunch for colleges and universities, as more campuses compete for fewer students who do not fit the mold of the “traditional” undergraduate.
How will you meet evolving enrollment goals given the flat outlook for high school graduates over the next 10 years? The most successful institutions will embrace a radically different approach to student recruitment that meets this generation on their terms, and schools are increasingly expanding into online, graduate, and adult populations.
Watch this webinar to explore our top recruitment marketing strategies and to learn more about why progressive leaders are shifting priorities to support adult, online, and graduate enrollment initiatives. Topics include:
- Targeting the right students by leveraging institutional and third party partners to predict student behaviors and interest,
- Engaging prospective adult, online, and graduate students with personalized multichannel outreach, and
- Leveraging full-funnel collaboration that drive adult, online, and graduate enrollment growth
If you are just starting this journey on your campus or you are a seasoned veteran on these topics, join us for this lively discussion.
About the presenters
Stephanie Franks-Helwich, Vice President, Ruffalo Noel Levitz
Stephanie Franks-Helwich currently serves as vice president and consultant for academic enrollment management partnerships at RNL. Her expertise is in the adult, online and graduate space where she helps institutions develop short- and long-term strategic solutions to improve financial sustainability, achieve successful outcomes, and to execute and sustain AOG programs to yield enrollment growth at the online undergraduate and graduate levels.
Kayla Manning, Vice President for Digital Marketing Strategy, Ruffalo Noel Levitz
Kayla Manning's professional experience spans a decade in Higher Education with roles focusing on student success, branding, and post-grad career preparedness to overseeing new business marketing strategy at one of the nation’s largest higher education marketing agencies.