On-Demand Webinar
How to Maximize Your CRM Strategy
Enrollment offices nationwide are feeling the pressure to meet growing enrollment goals more than ever before. And, students today seek an authentic and engaging experience in their college search. In this intense environment, how will your enrollment operation keep up? How can you leverage the data in your CRM to enhance your recruitment marketing? How can you create one-to-one experiences for students and track progress throughout the funnel?
Watch this webinar to learn how to create a scalable, more relevant experience for reaching the right student at the right time with the right message and leverage your data and reporting to take your enrollment marketing to the next level. We share tips and tricks including:
- Best practices for CRM implementation
- Implementing customizable communication and reporting strategies that fit your institutions’ needs - no matter where you are in the CRM process and regardless of what CRM you use
- Research-backed strategies for leveraging your CRM tool to build a personalized, engaging, omnichannel communication flow
If you are just starting this journey on your campus or you are a seasoned veteran on these topics, join us for this lively discussion.
About the presenters
Sarah Keating, Associate Vice President, RNL
Sarah Keating offers more than 20 years of experience as an enrollment manager. Her areas of expertise include strategic enrollment planning, marketing and communications, web management, and international student recruitment. Ms. Keating previously served as vice president for enrollment and marketing at Keystone College (PA).
Anne Monroe, PhD, Vice President, Recruitment Consulting Services, RNL
Dr. Anne Monroe has served in admissions and student services since 1997. Her areas of expertise include enrollment management, campus marketing, adult and transfer student enrollment, and student services such as advising, residential life, and counseling.
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