The high school students you want to recruit spend nine hours a day on their digital devices. That's four times the average time they spend doing homework, twice the average time spend on daily extracurricular activities, and even more than the average 8.5 hours they spend sleeping. In fact, almost half of teens report that they're online almost constantly.
These startling statistics confirm what higher education marketers and administrators have witnessed in recent years: digital engagement is the most important strategy for engaging Generation Z.
But what are the right solutions and strategies to maximize your engagement with this crucial target market? The 2019 E-Expectations Trend Report will help you answer this question by giving you access to the latest insightful data about the digital habits of high school sophomores, juniors, and seniors.
This webinar explores:
- Which search terms students use when looking for colleges online
- How teens feel about new technology like AI and automated chats
- Learn Their attitudes and use of email, paid interactive marketing, net cost calculators, text messaging, and other key tools for student recruitment
- Differences in preferences between high school sophomores, juniors, and seniors
You'll have a greater understanding of how to optimize your digital presence across multiple channels and various platforms to boost student engagement with every online interaction.
About the presenters
Stephanie Geyer, Vice President of Web Strategy and Interactive Marketing Services, RNL
Stephanie directs website development and e-communications projects for Ruffalo Noel Levitz. She has served institutions such as Embry-Riddle Aeronautical University, Arizona State University, and Golden Gate University.
Aaron Blau, Business Development Director, RNL + Converge
Aaron has worked as a digital and social media manager in higher education, worked with marketing and enrollment managers across the country as a consultant, and knows the challenges you face on a daily basis. From his work in both athletics and academics communications and marketing at the University of Iowa or his years of consulting experiences, Aaron brings a wide variety of solutions to your challenges.