On-Demand Webinar
Go Digital or Go Home—Tips for Your Transformation

Digital spending across all industries surpassed traditional channels in 2018, and now, Advancement offices are quickly playing catch up: increasing their digital outreach and investment across engagement and fundraising. As institutions increase the level of digital transformation they are left asking:
  • How do I get started? And what strategies / channels are the most effective?
  • How much should I spend on digital advertising this year?
  • Should I be advertising on SnapChat? Instagram? LinkedIn? Streaming TV?
  • How do I integrate the growing list of digital and social channels with traditional ones, and
  • How do I measure the impact of digital?
In this rapid-fire, 60 minute webinar, we share the latest digital research and results from across higher ed to help you answer these questions as you make 2019 your most digital year ever.
 
About the presenters
Hayley Warack, Vice President of Digital Strategy, Converge Consulting
Hayley Warack is an expert in creating dynamic advertising strategies and integrating engaging storytelling and content in digital strategies. Hayley serves as the point person for Converge's strategic partnerships with Google, Facebook, and LinkedIn to bring the best and innovative solutions to the table for product development, training and workshops.
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Josh Robertson, Senior Vice President, Product Strategy, Ruffalo Noel Levitz
Josh Robertson oversees the development of new and enhanced services based on evolving industry needs. He has extensive annual giving experience related to data integrity, integrated multichannel strategies, and analytics.
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