On-Demand Webinar
Elevating the Donor Experience: Evolving Phonathon Into a Digital Engagement Center
We’re more dependent on the phone than ever, checking our smartphones more than 150 times a day. Yet it’s more challenging than ever to get prospects to answer the phone. Clearly there is a major opportunity to engage and solicit donors through the phone—it’s how we leverage the phone that has to change.
Watch this eye-opening webinar that goes beyond “how phone has always been done” to show how institutions can evolve their phonathon program into a digital engagement center.
This first webinar in the four-part series on Elevating the Donor Experience covers:
- How to create a mobile-first strategy, connect with donors on their smart devices, and amplify brand awareness through innovations such as visual caller ID, P2P texting, and personalized video
- Strategies for turning your existing phonathon program into a true digital engagement center that benefits your entire institution
- How to combine phone with other channels for a fully integrated, omnichannel engagement strategy that will maximize your philanthropic potential
Watch now and hear how to create new opportunities for integrated, omnichannel, communications that deliver personalization at scale and deepen the level of donor engagement.
About the presenters
Chris Bingley, Senior Vice President, RNL
Chris Bingley offers 15 years of experience in higher education fundraising. His expertise runs the full spectrum of fundraising management, including annual giving, stewardship, alumni relations, planned giving, and public relations.
Josh Robertson, Senior Vice President, Product Strategy, RNL
Josh Robertson oversees the development of new and enhanced services based on evolving industry needs. He has extensive annual giving experience related to data integrity, integrated multichannel strategies, and analytics.
Watch webinar now
