On-Demand Webinar
Best Practices for Engaging Students in Your Financial Aid Communications
With concern about the worth of a degree versus the cost to attain it, colleges and universities need to sharpen their focus on value and directly answer the common question in students’ and parent’s minds today: “Will this loan finance a degree that leads to a job?” Having a communication strategy that flows across multiple channels—email, text, direct mail, phone, and in person—is essential.
Watch this webinar to uncover new research on the perceptions on college financing among high school seniors and learn best practices for:
- Communicating with students in the planning stage
- Involving parents
- Monitoring the application process
- Leveraging your net price calculator
- Connecting early and often, through multiple channels
You’ll leave with a greater understanding of how to optimize and amplify your financial aid communication strategy across multiple channels and various platforms to boost student engagement and enrollment.
About the presenters
Raquel Bermejo, EdD - Associate Vice President, Market Research and Planning, RNL
Dr. Raquel Bermejo analyzes existing search, inquiry, and conversion data in addition to conducting original research with college-seeking students and parents to understand the trends and student behaviors. Her research informs and enhances the services the company provides.
Dr. Raquel Bermejo analyzes existing search, inquiry, and conversion data in addition to conducting original research with college-seeking students and parents to understand the trends and student behaviors. Her research informs and enhances the services the company provides.
Wes Butterfield, Vice President, RNL
Wes Butterfield oversees the financial aid services division of RNL and also works directly with campuses on achieving enrollment and net revenue goals through the strategic use of financial assistance, ForecastPlus™ predictive modeling, and general enrollment management consulting.
Watch webinar now
