On-Demand Webinar
New Approaches to
Optimize Your Phonathon
Optimize Your Phonathon
With increasing competition for donors’ attention and dollars, it’s more important than ever to get more out of all channels, especially phone. Our fundraising strategists will share what you need to know to optimize your outreach, increase conversion, and boost gift size, giving frequency, and donor retention.
Attend this free on-demand webinar to learn how to:
- Use the power of predictive analytics to focus on the donors most likely to engage and give
- Develop a stewardship plan that targets your best long-term prospects with tactics that are relevant for first-time donors
- Recalibrate your channel mix to fit your institution’s goals and budget
- Take advantage of new advances in fundraising automation technology
About the presenters
Caryn Stein, Vice President of Marketing, Ruffalo Noel Levitz
Caryn Stein is an experienced fundraising manager dedicated to helping organizations combine data and technology with compelling fundraising experiences to create more effective marketing for their missions. She is a nationally recognized speaker, having helped hundreds of organizations improve their fundraising campaigns and write more effective donor communications.
Shad Hanselman, Associate Vice President, Annual Giving, Ruffalo Noel Levitz
Shad Hanselman is an experienced fundraising professional dedicated to advancing the art and science of annual giving. He has spent more than twelve years innovating in the annual giving space in such arenas as call centers, direct mail, digital engagement, giving days, and crowdfunding. Prior to joining Ruffalo Noel Levitz, Shad held key annual giving leadership positions at Arizona State University, Western Michigan University and Northern Illinois University.
Watch webinar now
