Upcoming Webinar
From Invisible to Invited: How Speed, Recognition, and Relevance Shape College Choice
Insights from the 2026 College Planning Report
Thursday, March 26th | 2pm ET
From invisible to invited is not a branding shift. It is an experience shift. Students do not need more messages. They need proof that you are paying attention.
Long before applications are started, students are forming beliefs about whether college is "for someone like me." By ninth grade, identity and doubt are already taking shape. By tenth grade, exploration accelerates. And when students finally raise their hand, that moment is not transactional. It is interpretive.
Drawing on findings from the 2026 College Planning Report, this session explores how speed, recognition, and relevance shape not just engagement, but belief.
What you will learn:
- Why early exposure without guidance creates quiet disengagement
- How response time signals value and care
- Why students using AI still want human reassurance
- How personalization functions as a trust signal, not a marketing tactic
- Where small frictions quietly break momentum
Presented by:
- April Bush, Ph.D., Vice President Strategic Initiatives, Encoura
- Raquel Bermejo, Ed.D., Director of Thought Leadership, Encoura
- Shauna Cox, Editor-in-Chief and Content Strategist, The EvoLLLution
- Vaughn Shinkus, Senior Vice President, Encoura
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