Upcoming Webinar
The Price Tag Problem: How Families Weigh Cost, Stress, and Value and What You Can Do About It
Thursday, October 2nd | 2pm ET
Families don't choose colleges in a vacuum; they choose with calculators, anxieties, and tough financial trade-offs. Our latest research shows that 65% of families rank cost as the #1 factor in choosing a college, yet 72% rule out schools based on sticker price alone. Add to that 61% stressed about taking out loans, and the majority who cannot find basic cost of scholarship information, and the enrollment challenge becomes clear: families are making decisions with their wallets as much as their hearts.
This session cuts through the noise and gets practical. We will show you what families value most, where they hit roadblocks, and how financing difficulty and loan anxiety derail the journey. Then we will share concrete strategies, from clarity in cost messaging to closing information gaps to using Loan Repayment Assistance Programs (LRAPs) as enrollment differentiators.
If you want to move beyond sticker shock and keep families in the conversation, this session will give you the playbook!
Register Now
Who You’ll Hear From
Katie Condon
Vice President of Enrollment Management, Eastern Michigan University
Katie leads efforts to enhance student access, affordability, and success at Eastern Michigan University. At EMU, Katie has served as the Vice President of Enrollment Management since May 2023. With a deep commitment to higher education, Katie has implemented innovative strategies to increase enrollment, including optimizing financial aid packages and building strong community partnerships. Her work focuses on ensuring that students, particularly those from underrepresented backgrounds, can pursue their educational goals without financial barriers.
Dr. Kim Myrick
Vice President of Campus Partnerships, Ardeo Education Solutions
Dr. Kim Myrick is passionate about the life-changing impact of higher ed. Kim has been a noteworthy leader in the Enrollment Management, Marketing and Financial Aid space. You may know her from her work as Vice President and Senior Consultant at RNL (Ruffalo Noel Levitz), where she partnered with public and private universities across the US for more than twelve years. Kim previously served as Vice President for Enrollment Management at Colorado Christian University, LaGrange College, and University of the Ozarks.
Dr. Andrew Watson
Senior Consultant, RNL
Andrew partners with RNL clients and prospective clients to design and implement innovative undergraduate enrollment strategies that align with each institution’s unique goals. He draws on 17 years of combined campus and RNL experience in student recruitment, marketing, and financial aid to deliver data-driven recommendations and share best practices that strengthen recruitment pipelines, boost yield, and grow net tuition revenue.
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