Upcoming Webinar
Winning Digital Marketing Strategies for Graduate Student Recruitment
Tuesday, October 28th | 2pm ET
In an increasingly competitive environment for graduate students, you have to optimize the online presence of your programs and your institution. How do you make sure your programs rank high in search results, your digital ads reach students, and your messages engage them?
Join us for this webinar as our graduate enrollment and digital marketing experts share key strategies and research insights on digital marketing for graduate students. Drawing on RNL's recent survey of 1,400 graduate students, the presenters will dive into new findings as well as best practices to help you gain an edge with your marketing and recruitment efforts. During this session, we will explore topics such as:
- Understanding graduate student personas and how their enrollment journey differs from undergraduates.
- Search engine optimization strategies and how you need to adjust those strategies in an era of AI search.
- How prospective graduate students use AI to research programs.
- Aligning your digital marketing strategies with the expectations and behaviors of students.
- How to engage students at every stage in order to increase interest, enrollment, and retention.
Register Now
Who You’ll Hear From
Dr. Andrea Carroll-Glover
Vice President, RNL
Dr. Andrea Carroll-Glover joined RNL in 2022, bringing nearly 30 years of higher education leadership, business, technology, and industry experience. As vice president and senior consultant, Andrea advises RNL partner clients on how to solve their biggest challenges by leveraging market insights and data-informed industry best practices to shape sustainable institutional strategies and practices.
Anuja Siraj
Associate Vice President of Digital Strategy, RNL
Anuja Siraj is a strategic visionary and hands-on digital strategist with over 15 years of experience leading and transforming digital marketing vision and strategy, driving new customer acquisition, and generation revenue growth. She joined RNL in 2021, bringing her extensive experience across higher education, business, and technology. As associate vice president of digital strategy, Anuja leads RNL's highly skilled Digital Strategy team and partners with RNL's clients to maximize their enrollment growth, solve their biggest challenges by leveraging market insights and data to shape sustainable institutional strategies and practices.
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