On-Demand Webinar
Keys to Engaging and Enrolling Prospective Graduate Students
How can you compete for graduate students more effectively? What strategies will help you meet the expectations of prospective graduate students and position your programs more competitively?
Watch this informative webinar as we dive into new research from the 2025 Graduate Student Recruitment Report, a survey of 1,400 prospective and recently enrolled graduate students. During the session, the presenters will discuss:
- The motivations, influences, and concerns of prospective graduate students about pursuing graduate education.
- How students interact with web searches, digital advertising, and AI while they research programs of study.
- The communication preferences of students from first contact through enrollment, including frequency of communication and channel preferences.
- How students make their final enrollment decisions.
With the insights from this webinar and research, you'll be able to align your marketing and recruitment strategies with the behaviors and expectations of the students you are trying to enroll.
Watch now
Who You’ll Hear From
Kelsey Freidel Nelson
Vice President, RNL
Kelsey Freidel Nelson offers more than 15 years of enrollment experience. She leads RNL's key client relationships and serves as a strategic advisor to institutional partners across the country. Kelsey has collaborated with public and private institutions across the U.S. on graduate and online program development, undergraduate student search, digital lead generation, and student success.
Lori Cannistra
Senior Consultant, RNL
Lori Cannistra has more than 14 years of experience in marketing and enrollment management in graduate, undergraduate, and international admissions. She is RNL's subject matter expert on graduate enrollment and previously served as director of graduate admissions at Carroll University.
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