Upcoming Webinar

The Importance of Personalization: From Interest to Application

Thursday, August 21st | 2pm ET
Today's high school students aren't just digital natives—they're highly savvy online information consumers who have been immersed in algorithmically curated experiences their entire lives. And so they naturally expect that colleges and universities will provide a personalized journey at every stage of the college search process.
 
Discover key findings from the 2025 E-Expectations Trend Report that highlight students' rising demand for tailored email communications, personalized college websites, and engaging, authentic video content. Learn actionable strategies to boost engagement and meet students where they are as they progress from first click to application and enrollment.
Register Now
Who You’ll Hear From

Drew Miller
AVP of Strategic Partnerships, Halda
Drew Miller began his career as a student recruiter for Liberty University in 2006. After completing his M.B.A. and serving as an admissions counselor for a few years, he went on to work in various operations, account management, and account executive roles at companies like Zinch, Chegg, Niche.com, and, most recently, Halda. Drew lives in Charlotte with his wife, two kiddos, and two dogs.
Vaughn Shinkus
Senior Vice President, RNL
Vaughn is focused on providing strategic leadership to support revenue stability and growth at RNL's college and university partners. Since joining the RNL team in 2023, Vaughn has partnered with more than 150 institutions throughout the U.S., including public and private universities, specialized institutions, and technical and community colleges. His expertise includes graduate and undergraduate enrollment strategy, paid and organic lead generation, marketing leadership and operations, and content strategy and SEO.