On-Demand Webinar
Decoding Student Preferences: Effective College Communications and Website Strategies
You've updated your website. You're sending the emails. You're active on TikTok. But students still aren't clicking, applying, or engaging the way you hoped. What gives?
This session goes straight to the source—real high school students—to decode what works (and what falls flat) when colleges try to connect. We walk through fresh findings from the 2025 E-Expectations Trend Report and show how small changes in communication, design, and follow-up can have a big impact.
Expect a fast-paced, practical webinar packed with ready-to-implement strategies for improving your digital presence, making your website student-friendly, and using tools like AI and video the right way. Whether you're a marketing maven or new to enrollment, you'll leave with ideas to boost engagement without blowing your budget.
Bring your curiosity—this is where research meets reality!
- Understand How Students Prefer to Be Contacted—Learn which communication channels (email, text, print, social media) resonate most with today's high schools students—and how to align your outreach accordingly.
- Identify What Makes a College Website Effective—Discover the specific features and content students look for on college websites—and the common design flaws that drive them away.
- Apply Practical Strategies to Increase Engagement and Action—Gain actionable insights for improving your email strategy, personalizing website content, and using video, social media, and AI to move students from curiosity to commitment.
Watch now
Who You’ll Hear From
Dr. Raquel Bermejo
Associate Vice President for Market Research, RNL
Dr. Raquel Bermejo analyzes existing research, inquiry, and conversion data in addition to conducting original research with college-seeking students and parents to understand the trends and student behaviors. Her research informs and enhances the services the company provides.
Shauna Cox
Editor-In-Chief and Content Strategist, Modern Campus
Shauna is Editor-in-Chief of The EvoLLLution, the online newspaper developed by Modern Campus to create a conversation hub focused on non-traditional higher education and the transforming postsecondary marketplace. The EvoLLLution, which launched in January 2012, serves over 2000 contributors and attracts approximately 60,000 monthly visitors. The site publishes articles and interviews by some of the industry’s leading thinkers at every level—from presidents and provosts to deans and directors to educators and students to employers and government officials and everyone in-between.
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