Upcoming Webinar
Aligning Recruitment Strategies With Student Expectations
Tuesday, June 17th | 2pm ET
Student search seems to grow more complex with each recruitment cycle. More channels to manage. More data to use. More ways you have to personalize your outreach to meet students where they are.
Many campuses have made admirable progress in keeping up with these changes. But have they truly aligned with student expectations during the college journey?
Join us for this webinar as we compare findings from the 2025 Marketing and Recruitment Practices survey of enrollment managers and the 2025 E-Expectations survey of college-bound high school students. This session will help you understand how to better align your outreach strategies with students on:
- Email use
- Digital marketing
- Website content and experiences
- Social media
- Personalized video
- Artificial intelligence
The presenters will share key takeaways that will also help you optimize your strategies and increase engagement with prospective students.
Register Now
Who You’ll Hear From
Vaughn Shinkus
Senior Vice President, RNL
Vaughn is focused on providing strategic leadership to support revenue stability and growth at RNL's college and university partners. Since joining the RNL team in 2023, Vaughn has partnered with more than 150 institutions throughout the U.S., including public and private universities, specialized institutions, and technical and community colleges. His expertise includes graduate and undergraduate enrollment strategy, paid and organic lead generation, marketing leadership and operations, and content strategy and SEO.
Ken Huus
Vice President, RNL
Ken Huus offers more than 20 years of enrollment management experience and has worked with more than 75 colleges and universities. His areas of expertise include undergraduate recruitment/admissions, student search strategy, campus visit programs, institutional marketing, and the strategic use of financial aid. He previously served as vice president for enrollment management at Columbia College (SC).
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