On-Demand Webinar
Making the Most Out of Digital Lead Generation
With all the uncertainty in higher education funding, it may be tempting to look at digital marketing and lead generation as an area to reduce spending. But doing so will put you at a severe disadvantage against your competition. Instead, you need to understand that digital lead generation is an investment, and like any investment, it needs to be optimized to provide the returns you want.
Hear two veterans of higher education digital marketing to learn how you can make the business case for your digital marketing campaigns and maximize the ROI on enrollment. During this session, we tackle key topics:
- Why you need digital lead generation to meet your enrollment goals.
- Best practices for program promotion, budget allocations, and choosing channels.
- Balancing paid digital with organic search engine optimization (SEO).
- Tracking results and ROI to optimize your campaigns and spend.
- Weighing the pros and cons of doing digital in-house vs. an agency.
Watch now
Who You’ll Hear From
Vaughn Shinkus
Senior Vice President, RNL
Vaughn is focused on provided strategic leadership to support revenue stability and growth at RNL's college and university partners. Since joining the RNL team in 2013, Vaughn has partnered with more than 150 institutions throughout the U.S., including public and private universities, specialized institutions, and technical and community colleges. His expertise includes graduate and undergraduate enrollment strategy, paid and organic lead generation, marketing leadership and operations, and content strategy and SEO.
Anuja Siraj
Associate Vice President, Digital Strategy, RNL
Anuja is a strategic visionary and hands-on digital strategist with over 15 years of experience leading and transforming digital strategy and driving substantial enrollment growth for clients. She leverages her deep understanding of campus partners' challenges to develop data-driven strategies that drive enrollments and achieve long-term revenue goals. She leads RNL's Digital Strategy team, working closely with institutions to address complex enrollment challenges and deliver sustainable, high-impact solutions.
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