Upcoming Webinar
Optimizing Outreach: 6 Effective Practices for Engaging and Enrolling Undergraduate Students
Wednesday, March 26th | 2pm ET
Competition for undergraduate students is fiercer than ever, and in order to engage and enroll the class you want, you have to make sure you are using the most effective strategies and solutions.
Join us for this webinar as we dive into new data on effective marketing and recruitment practices as well as share insights from our work with colleges and universities. During this session, we'll share results from the just-released 2025 Marketing and Recruitment Practices for Undergraduate Students Report—a survey of enrollment professionals that reveals which practices they use and value the most.
Our presenters will discuss:
- Digital marketing practices, including which calls to action marketers find most effective.
- Search engine optimization, the organic complement to paid digital advertising.
- Advertising strategies and finding the right mix of strategies for your institution.
- Social media outreach and advertising, and the channels recruitment professionals value most.
- AI-powered chatbots, an untapped resource for many schools.
- Personalized video, one of the most effective outreach strategies for student engagement.
Register Now
Who You’ll Hear From
Ken Huus
Vice President, RNL
Ken Huus offers more than 20 years of enrollment management experience and has worked with more than 75 colleges and universities. His areas of expertise include undergraduate recruitment/admissions, student search strategy, campus visit programs, institutional marketing, and the strategic use of financial aid. He previously served as vice president for enrollment management at Columbia College (SC).
Rebecca Jenkins
Director of Product Marketing, RNL
Rebecca Jenkins has more than 20 years of experience in strategic marketing, communications, and higher education. She has a wide range of expertise in brand management, AI product marketing, education technology marketing, enrollment marketing, SEO, digital marketing, and social media strategy. Before coming to RNL, she served as assistant vice president of enrollment management and marketing at the University of Findlay (OH).
©1998-2024 Ruffalo Noel Levitz, LLC. All Rights Reserved.