On-Demand Webinar
Online Student Marketing and Recruitment Strategies That Work: What the Campus Professionals Told Us
Gain access to RNL's 2024 Online Student Marketing and Recruitment Practices Report, our survey of more than 220 online marketing and recruitment professionals. We dive into the battery of findings about how they do their jobs, what strategies and tactics they use, how they are grappling with AI, and what they think works best when recruiting students.
We answer questions like:
- Where are you investing in AI?
- How are you communicating with inquiries?
- What strategies are working to increase enrollment yield?
- How are you personalizing your content?
- How much are you spending on marketing?
- How are you distributing that budget across channels?
- How are you tracking your progress?
- How are you measuring your success?
Three experienced enrollment and research experts lead this exploration of the findings, illuminating best practices and how your institution can leverage the data to increase your effectiveness.
Watch now
Who You’ll Hear From
Dr. Reena Lichtenfeld
Vice President for Enrollment Consulting Services, RNL
Prior to joining RNL, and in her lead role as assistant dean for enrollment management for Vanderbilt University's Peabody College of Education and Human Development (TN), Dr. Lichtenfeld was responsible for developing and initiating a comprehensive strategic enrollment plan for the college. As executive director of admissions services for Laureate Education, she led initiatives in a large multi-national , highly matrixed organization.
Nate Mouttet
Vice President, RNL
A career higher education leader, Nate helps RNL providers adopt growth and scale solutions to stabilize or expand their graduate and online programs. Nate is an expert in graduate and online program marketing, program development and delivery as part of larger strategic enrollment planning. He helps RNL partner institutions adopt new technology, data-driven strategy and key services to enhance the entire student lifecycle and maximize success.
Scott Jeffe
Vice President of Graduate and Online Research, RNL
Over more than 20 years, he has worked with nearly 400 institutions in more than 40 states to apply market data to improve marketing, recruitment, and enrollment focused on graduate students, online students, and adult undergraduate students. He is the principal researcher of RNL's 2023 Graduate Marketing and Recruitment Practices Report.
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