On-Demand Webinar
10 Things You Must Do to Enroll Online Students
How do you grow online enrollment? You ensure that your online programs reflect what students want.
More than 1,500 online students told us what they expect on everything from where to find them (marketing) to how to reach and communicate with them (recruitment) to how to teach them (instructional design) to how to keep them (retention). In this webinar, two long-time online enrollment leaders work through 10 things that will make or break your online success.
For each critical practice, we will compare student expectations with current practices as profiled by the 220 online marketing and recruitment leaders we just surveyed.
We review our full report of more than 50 findings, which include:
- How they are using AI—generally and in their search.
- Where they spend their digital time.
- How, and with whom, they want to be in communication.
- What content they want to be included in the courses—and their programs overall.
- What concerns them and what the greatest hurdles are in enrolling in online study.
Watch now
Who You’ll Hear From
Shane Pruitt, Assistant Vice President, Recruitment Consulting, RNL
Shane offers nearly 15 years of recruitment and enrollment experience. He has a proven track record of successfully implementing data-informed enrollment strategy as a former on-campus administrator and higher education subject matter expert. His areas of expertise include the undergraduate, graduate, and professional program prospective student experience; enrollment data analysis and interpretation; external partnership-building and pipeline development; volunteer management and stakeholder buy-in; and branding, marketing, and communications.
Andrea Carroll-Glover, Vice President, RNL
Andrea has served in campus leadership positions, most recently as vice provost for online strategy and programs and chief online officer at Saint Mary's University of Minnesota. She has also served in leadership roles at Rasmussen University and Capella University, driving innovation and enrollment growth through robust, differentiated academic program portfolios. She has served as a trusted advisor to presidents, their cabinets, and boards in public, private, for-profit, and not-for-profit institutions across the United States.
Scott Jeffe, Vice President of Research, RNL
Scott has led marketing research studies for nearly 400 colleges and universities over more than 20 years. Through these institutional studies, and the national research he has done among online and graduate students and the institutional leaders who serve them, he is recognized as a national authority on the ways in which institutions can successfully grow their online and graduate enrollment as well as several other "alternative" student populations. His most recent work includes a white paper on the "Two Demographic Cliffs" that will impact institutions, and an investigation in the similarities and differences between "Generations of Online Learners."
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