
On-Demand Webinar
Enrollment and the Emotional Wellbeing of Prospective Students: Creating a Culture of Care
Co-Presented With:
The road to higher education is a thrilling yet trying time for prospective students. As they navigate the complex college planning process, they grapple with profound anxieties about financial affordability, academic success, social belonging, and mental well-being. As higher education professionals, how can we create a more compassionate and supportive journey to ease their worries and empower their transition?
Watch this webinar as we delve into the key findings of our 2024 study on the emotional well-being of prospective students. We explore the:
- Top barriers deterring 12th graders from applying to college
- Unique challenges first-generation students face
- Hidden concerns of college-bound students
Most importantly, you will leave with practical strategies and actionable ideas to reimagine your recruitment approach and create a culture of care. Discover how to leverage technology, prioritize transparency, emphasize authenticity, and offer proactive support to alleviate the emotional burdens of college planning.
Watch now
Who You’ll Hear From

Harrison "Soup" Campbell
Head of Marketing and Brand, ZeeMee
Harrison Campbell, better known as "Soup", is a former university dean of admissions now serving as the head of marketing and brand at ZeeMee. He is an innovative marketer and a pioneer in the higher education space when it comes to leveraging social media to engage, connect, and communicate with students.

Raquel Bermejo, Ed.D.
AVP for Market Research, RNL
Dr. Raquel Bermejo analyzes existing research, inquiry, and conversion data in addition to conducting original research with college-seeking students and parents to understand the trends and student behaviors. Her research informs and enhances the services the company provides.