On-Demand Webinar

2024 Prospective Family Study: What You Need to Know for Your Enrollment Strategy!

How can you prepare your communication and enrollment for Generation Alpha and their families? They are around the corner, and this is the time to learn how you can meet their demands and needs.
 
More than 6,000 families of prospective college students participated in our study, invited by 83 different institutions across the U.S. The results for 2024 are in, and they are exciting! Watch this session to learn how your team can use this information to create a state-of-the-art communication strategy to reach and engage prospective families.
 
You will learn what channels you should use and how frequently you communicate with prospective families. You will also learn what information they are looking for and, most importantly, what you can do to remove barriers that keep families from accessing college planning information.
 
Topics include:
 
  • Prospective family communication preferences and how to apply those to their enrollment and communication strategies.
  • Differences in preferences based on income, student's high school grade, and first-generation status.
  • Prospective family communication satisfaction with communication and college resources. Where are the information gaps?
Watch now
Who You’ll Hear From

Dave Becker
CEO & Co-Founder, CampusESP
As SVP of Product Management at Ellucian, Dave was responsible for dozens of higher education solutions supporting 1,2000 global customers. In his 18 years of experience in education technology, he's had the opportunity to visit and present at over 300 different colleges, campuses and conferences around the world. He has a passion for innovative thinking and leveraging technology for student and university outcomes.
Raquel Bermejo, Ed.D.
AVP for Market Research, RNL
Dr. Raquel Bermejo analyzes existing research, inquiry, and conversion data in addition to conducting original research with college-seeking students and parents to understand the trends and student behaviors. Her research informs and enhances the services the company provides.