On-Demand Webinar
Know Your Market. Know Your Students. Build Great Strategy.
It has never been more important that your growth strategy be informed by market intelligence. You need to understand both the dynamics of the market in which you are operating and the students you are seeking to create a successful marketing and enrollment strategy.
Watch this webinar as we discuss how to profile your market, locate key information about your target students, and integrate these insights into an effective digital enrollment strategy.
We discuss how you can:
- Use a Regional Landscape to understand where program opportunities and challenges exist as well as how online and classroom programs are vying for students—and which is winning.
- Leverage a Competitive Road Map to help create program-specific strategies to compete with the institutions in your region that are enrolling the greatest numbers of students.
- Evaluate the effectiveness of your current Search Engine Optimization (SEO) strategy at the program level, to ensure you can benefit from the 90+ percent of students who start their search on a search engine.
- Use national student trends to evaluate the extent to which your operation is aligned with student expectations and begin to understand student similarities and differences across target generations.
- Leverage market insights, intelligence, and audience's personas to develop a laser focused digital enrollment strategy to connect with the target audience at the right time on the right channel, and with the right messaging.
- Apply findings to the entire applicant journey—from initial consideration and awareness to search, application, and enrollment. Learn how to leverage data-driven insights at each stage to develop a strategy that drives enrollment growth.
Watch now
Who You’ll Hear From
Scott Jeffe
Vice President of Graduate and Online Research, RNL
Over more than 20 years, he has worked with nearly 400 institutions in more than 40 states to apply market data to improve marketing, recruitment, and enrollment focused on graduate students, online students, and adult undergraduate students. He is the principal researcher of RNL's 2023 Graduate Marketing and Recruitment Practices Report.
Lori Cannistra
Senior Consultant, RNL
Lori has a deep understanding of project management, business development, creating business solutions, and advancing strategic initiatives with a 15-year track record of success. Lori believes that a balance of expertise, insight, perspective, research, and data, underpinned by strong partnerships, drives strong results. Lori assists RNL clients and prospective clients by crafting compelling graduate and online strategies tailored to clients' unique needs, developing, and sharing best practices and trend resources across the nonprofit sector while also providing recommendations based on analysis of client goals and objectives.
Anuja Siraj
Director of Digital Strategy, RNL
Anuja is a strategic visionary and hands-on digital strategist with over 10 years of experience leading and transforming digital marketing vision and strategy, driving new customer acquisition, and generating revenue growth. She collaborates with RNL's leaders and experts, campus partners, and cross-functional teams to deliver digital marketing projects that are fully aligned with the goals of our college and university partners. She oversees RNL's digital marketing strategy across channels for these projects, leveraging data analytics for insights and decision-making.
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