On-Demand Webinar
Texting Compliance: Understanding the Landscape
Texting has become a crucial component for many annual giving programs across the country. At RNL, we are seeing many phone carriers implementing new guidelines and expectations that will greatly impact our clients’ success with this important channel.
Watch as we discuss the importance of gathering opt-in information, where opt-out policies should live on your website, and other policies that will safeguard your program from the changes that will be coming from major phone carriers.
We also spend some time reviewing best practices around solicitation, stewardship, and engagement text campaigns to make sure your efforts are as successful as possible.
Watch now
Who You’ll Hear From
Jaclyn Day
Senior Consultant, RNL
Jaclyn Pingel Day helps fuel success for our donor engagement partner clients, using data-driven strategy to maximize results and boost ROI. This strategy crosses numerous outreach efforts, including omnichannel marketing outreach, crowdfunding, giving days, and boosting the major/planned giving pipeline.
Melissa Adair
Vice President of Fundraising Product Management, RNL
Melissa has served as an RNL strategist and donor engagement expert for over two decades, helping hundreds of institutions meet their fundraising goals. Over her career, she’s helped RNL innovate to adopt new channels and optimize outreach in a changing world. She currently contributes to data-driven strategy for programs which raise over $100M annually, providing insights, benchmarking and analytics to maximize the donor experience and fundraising ROI.
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