Generations of Learners: How Online Student Expectations Diverge and Converge Across Generations

The online education market has recently seen a shift from being dominated by a "Gen X/Millennial" audience to one that is now dominated by a "Millennial/Gen Z" audience.

 

What do you need to know about serving this new target demographic? How are they most different (and the same) as their predecessors? We know they have grown up in a customized, personalized, tech-enhanced world, while Gen X was the last generation that can remember a pre-Internet existence.

 

In this webinar we discuss what the three generations tell us across a set of the most critical issues related to marketing, positioning, and program development.

 

Our panel includes a seasoned enrollment consultant who works with dozens of schools each year to apply these data to marketing and enrollment strategies and RNL's Creative Director who applies these data to optimize tactics and actions that result in enrollment success.
 

Among the findings we discuss generational similarities and differences regarding:

 

1. Timing, personalization, and customization of content and contact.
2. Enrollment motivations and priorities associated with online study.
3. Using AI in their search process (and their programs).
4. Expectations regarding the curricular focus of their online programs.
5. Messaging and positioning that resonates and raises interest.