On-Demand Webinar
The Overlooked Role of Search Engine Optimization in Enrollment Success
It's no secret SEO is at the heart of the search of almost every graduate and online student (and much of the traditional audience as well).
- 92% of online students start their search on a search engine.
- 79% of Google searches for a graduate program do not include a school name.
- 21% of marketing leads say SEO is their most effective strategy.
Based on these statistics, it is likely that most institutions are missing out on the huge potential for SEO to drive enrollment growth. When done strategically, SEO should rate as one of the most cost-effective tools for the modern marketing operation. So, why do so few institutional marketers rate SEO as their most effective recruitment strategy?
Watch this webinar to explore the data, but more importantly, talk through a game plan for building the most effective SEO strategy.
- Why has SEO become something that needs constant attention?
- How frequently should SEO processes be updated?
- What pages and content are most important for maximum SEO return?
- What strategies and tactics are working best TODAY?
- What strategies aren't working as well as they once did?
- What does great SEO cost within an institutional marketing budget?
Watch now
Who You’ll Hear From
Dr. Michael Ritter
Senior Vice President, RNL
Michael brings over 20 years of experience in enrollment management, including oversight of traditional, graduate, and online recruiting, as well as financial aid and institutional marketing. In his leadership role at RNL, he propels the success of RNL partners with data-driven strategy, with a focus on meeting key institutional goals with high return on investment. His areas of expertise include strategic planning and execution, staff training, and statistical analysis.
Lori Cannistra
Senior Consultant, Graduate and Online Marketing, RNL
Lori has a deep understanding of project management, business development, creating business solutions, and advancing strategic initiatives with a 15-year track record of success. Lori believes that a balance of expertise, insight, perspective, research, and data, underpinned by strong partnerships, drives strong results. Lori assists RNL clients and prospective clients by crafting compelling graduate and online strategies tailored to clients' unique needs, developing, and sharing best practices and trend resources across the nonprofit sector while also providing recommendations based on analysis of client goals and objectives.
Scott Jeffe
Vice President of Graduate and Online Research, RNL
Scott has worked with more than 300 institutions in 40+ states to apply market data to strategic decision making. With a focus on profiling the demands and preferences of graduate students, undergraduate adult degree completers, and online students, Scott has developed a unique sensitivity to ensuring that programs align with student demand while upholding institutional mission and values.
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