On-Demand Webinar
Five Interconnected Strategies for Online Growth: Findings from RNL's New Online Student Recruitment Report
What did RNL learn from its recent survey of 1,500 prospective and current online students? Our experts will explore how institutions can align policies, practices, and priorities with student expectations to win in the increasingly competitive enrollment game.
We asked students not only about their motivations, concerns, search patterns, and decision-making processes, but also about their views on online study, the key features of programs they prefer to enroll in, and specifics about how to make their course work with the rest of their lives.
Watch this webinar as we explore five interlinked action items that emerged from our research:
- Invest in the recruitment process: Online students told us that their experience during the recruitment process will guide their decision. Investing in the recruitment team is the foundation of all the other "must dos" for institutions seeking growth.
- Create programs and courses that students want: Respondents shared which types of programs attract students and how they need their courses organized. Successful online programs are built on a careful balancing of student needs and academic priorities.
- Position programs to address aspirations and concerns: Online students told us why they enroll, why they select online, what concerns them, and more about who they are. Before institutions decide on channels and platforms, they need to work on messages and positioning.
- Marketing strategies begin with search engine optimization: The research shows how students search, how many programs they consider, and how they get information on programs of interest. Institutions need to figure out how to stretch their marketing budget to effectively reach as many students as possible.
- Artificial intelligence is increasingly effective in aligning processes with student expectations: Online students are using AI daily and are increasingly satisfied with the experience. Institutions need to advance AI in their operations both to meet student expectations and improve their own efficiency.
Watch now
Who You’ll Hear From
SCOTT JEFFE
Vice President of Graduate and Online Research, RNL
Over more than 20 years, he has worked with nearly 400 institutions in more than 40 states to apply market data to improve marketing, recruitment, and enrollment focused on graduate students, online students, and adult undergraduate students. He is the principal researcher of RNL's 2023 Graduate Marketing and Recruitment Practices Report.
Andrea Carroll-Glover
Vice President and Senior Consultant, RNL
Andrea joined RNL in 2022, bringing nearly 30 years of higher education and industry experience. Andrea assists RNL partner clients solve their biggest challenges by leveraging market insights and analytics. Andrea's expertise draws from a depth of understanding of the adult and online higher education industry. Her marketing and enrollment management knowledge enable her to come alongside higher education institutions to enhance lead generation, marketing, recruitment, and conversion methods, enhance their teaching and learning experience, and support student success and retention.
Shane Pruitt
Executive Consultant, RNL
Shane offers nearly 15 years of recruitment and enrollment experience and serves various top-tier RNL partners in both the private and public spheres. He also supports the efforts of all associate consultants and executives working within enrollment management consulting. Shane has a proven track record of successfully implementing data-informed enrollment strategy as a former on-campus administrator.
Roger Lee
Senior Vice President, AI Success and Sustainability, RNL
Roger Lee oversees the experience RNL campus partners and employees have with RNL's AI solution portfolio. He works closely with internal and external stakeholder to deliver a seamless and exceptional experience at every stage of the client journey. Roger offers more than 20 year of experience spanning finance, operations, service management, and quality assurance, holding top-level roles of contact centers and technology solution firms. He's recognized as an "other-centered leader," renowned for nurturing transparent environments and prioritizing attentive engagement with both employees and clients.
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