Upcoming Webinar

Understanding and Engaging the Post-Pandemic Prospective Student: Innovative Strategies for Enrollment Success Amidst the Search and Demographic Cliffs

Tuesday, May 28th | 2pm ET
In the rapidly evolving landscape of higher education, understanding the mindset and concerns of prospective students is paramount for enrollment professionals. Join us for an insightful webinar where we dive into the findings of our recent research project, shedding light on the attitudes, perceptions, fears, and plans of high school students regarding college.
Some of the questions we will answer for you are:
  • What are students' perceptions of the college planning process? Do they know where and how to find help? How confident are they in their ability to find the right college?
  • What do students want from their college experience? Do they question the value proposition of investing time, money, and effort into college?
  • What are their expectations for personalized communications from colleges and universities? How fast do they expect to hear from them after they submit an inquiry or ask a question?
This webinar aims to equip higher education marketing and enrollment professionals like you with actionable insights derived from our research, enabling you to address prospective students' concerns and aspirations better. By exploring these data points, we will discuss innovative strategies to enhance recruitment efforts, foster student engagement, and optimize enrollment outcomes, all of which can significantly impact your work.
Join us as we navigate the intricate landscape of student perceptions and aspirations, empowering you to tailor your approach and cultivate meaningful connections with prospective students.
Register Now
Who You’ll Hear From

Dr. Raquel Bermejo
Associate Vice President for Market Research, RNL
Dr. Raquel Bermejo analyzes existing research, inquiry, and conversion data in addition to conducting original research with college-seeking students and parents to understand the trends and student behaviors. Her research informs and enhances the services the company provides.
Dallin Palmer
Co-Founder, President, and COO, Halda
Dallin Palmer is an experienced entrepreneur focused on building enrollment marketing software that prioritizes students. He is the Co-Founder of Halda, a company that offers the industry's first AI-powered operating system for enrollment marketers, adopted by more than 150 institutions across the United States. Before founding Halda, Dallin served in various leadership roles at Chegg Inc. and Zinch China.