On-Demand Webinar
Maintaining Online Enrollment Stability in an Era of Disruption
Declining traditional enrollment makes growing online enrollment essential for institutional sustainability. Yet regulatory and market forces are clouding the horizon, particularly as the federal government formulates new rules on how institutions can do business with OPMs (online program managers) and other Third-Party Service (TPS) providers.
These factors have potential impact for colleges and universities. What do you do if these trends cause a disruption in providing online education to your students?
Watch this webinar to explore the trends, strategies, and options you have to ensure your online enrollment remains strong and supports your system's sustainability.
- What regulatory and market forces do institutions need to be most concerned with?
- Do you have visibility into the "mechanics" of the digital marketing tactics being employed to ensure that best practices are being used?
- How do you conduct a change management process to help assess your strengths and vulnerabilities?
- What does "transparency" mean and how can it help or hinder your success?
- How do issues of "ownership" help or hinder your success?
- How do you assess your internal expertise—your strengths and challenges—in order to determine where to invest internally and externally.
- How might institutions consider new sources of funding in order to take on these additional responsibilities?
Watch now
Who You’ll Hear From
Charles Ramos
Vice President, Graduate and Online, RNL
Charles is a veteran of higher education, with over 24 years of experience as an enrollment professional and consultant. He has affected positive change that has equated to increased enrollment and sustainable revenue growth in the undergraduate, graduate, online, and nontraditional markets for over 100 institutions across the United States and Canada.
Andrea Carroll-Glover
Vice President and Senior Consultant, RNL
Andrea joined RNL in 2022, bringing nearly 30 years of higher education and industry experience. Andrea assists RNL partner clients solve their biggest challenges by leveraging market insights and analytics. Andrea's expertise draws from a depth of understanding of the adult and online higher education industry. Her marketing and enrollment management knowledge enable her to come alongside higher education institutions to enhance lead generation, marketing, recruitment, and conversion methods, enhance their teaching and learning experience, and support student success and retention.
Stephanie Chipman
Vice President of External Relations, Illinois College
Since 2010, Stephanie has served as a member of the executive leadership team at Illinois College. During that time, the College has realized a 32% increase in overall enrollment and subsequent growth in net tuition revenue, doubled annual fund giving, launched new majors and programs, and solidified brand identity. Her current role is one of thirteen progressively expanding titles she has held at four institutions in her career. Her portfolio currently includes the offices of admission, student financial services, marketing and communication, campus events, the spirit store, and development and alumni relations.
Scott Jeffe
Vice President of Graduate and Online Research, RNL
Over more than 20 years, he has worked with nearly 400 institutions in more than 40 states to apply market data to improve marketing, recruitment, and enrollment focuses on graduate students, online students, and adult undergraduate students. He is the principal researcher of RNL's 2023 Graduate Marketing and Recruitment Practices Report.
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