On-Demand Webinar
How to Track Marketing and Recruitment Success Through KPIs and More
It has never been more important to ensure that your marketing strategies are having maximum impact. It is also critical that you ensure that your recruitment practices result in the largest possible proportion of prospective students continuing through your "funnel" to enrollment.
How do you make sure these things are happening? Measure and track the performance of everything you do and adjust accordingly.
Watch this webinar to review what more than 200 institutional marketing and recruitment leaders told us in 2023 about how they are tracking the success of digital marketing tactics, how they are monitoring the success of their recruitment efforts, and how they are working together toward meeting goals.
Along the way, a group of past and present marketing and enrollment leaders discuss:
- How do current marketing and recruitment practices compare with what it really takes to meet enrollment goals?
- How can KPIs be used to not only measure success but also adjust strategies to succeed?
- How can marketers and recruiters improve their success by working together toward goals?
- What do data dashboard that work include, and how can they be deployed toward success?
- How can dynamic budgeting—regardless of the size of the budget—help ensure that resources can be spent in the areas of greatest need?
Watch now
Who You’ll Hear From
Michael Ritter
Senior Vice President, RNL
Michael brings over 20 years of experience in enrollment management, including oversight of traditional, graduate, and online recruiting, as well as financial aid and institutional marketing. In his leadership role at RNL, he propels the success of RNL partners with data-driven strategy, with a focus on meeting key institutional goals with high return-on-investment.
Sarah Myksin
Senior Vice President, RNL
Sarah is focused on providing strategic consultation and critical insights to help your program innovate and succeed. She is responsible for providing guidance for overall program strategy and delivery and is dedicated to listening to and interpreting your goals into successful donor outreach. Sarah works closely with your project team to ensure your expectations are met with the highest level of responsiveness and professionalism.
Shane Pruitt
Executive Consultant, RNL
Shane offers nearly 15 years of recruitment and enrollment experience and serves various top-tier RNL partners in both the private and public spheres. He also supports the efforts of all associate consultants and executives working within enrollment management consulting. Shane has a proven track record of successfully implementing data-informed enrollment strategy as a former on-campus administrator.
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