On-Demand Webinar
Leadership Gift Fundraising That Your Donors Will Love
Big gifts come from real affection for your cause, and the relationship you build with donors. Unfortunately, leadership giving, the stage before a major gift, is often under-resourced in fundraising shops. Technology has changed that and the organizations are realizing the incredible value of coordinated leadership giving outreach. And they're really "crushing" on the incredible ROI of engaging mid-level givers at scale.
There are donors in your base who already love your mission and are ready to make a greater commitment. It's time to engage them in a journey that will help them "be yours" for years to come.
Watch this webinar to hear how you can transform your leadership giving program and boost results immediately.
In this panel discussion, you'll hear about:
- Why investment in coordinated leadership giving outreach is crucial and key questions to ask as you upgrade your program.
- Tips on how to onboard great leadership giving officers and set them up for success.
- How to show #donorlove, make your leadership givers heroes, and use anniversaries, birthdays, promotions, and other events to show you care.
- The power of integrated omnichannel outreach (text, email, phone, and video) to make it happen.
- Key leadership giving metrics and stories of success from institutions who have transformed.
- How investing in leadership giving can boost immediate revenue and a future major gift pipeline.
Watch now
Who You’ll Hear From
Sharon Horinka
Associate Director of Annual Giving and Donor Experience, UNC Charlotte
Sharon has served UNC Charlotte for over fifteen years in a variety of key leadership roles. Her experience includes broad-based engagement, annual giving, student philanthropy, and operations. This broad perspective has made her a valued industry voice who can connect the total fundraising endeavor across key advancement areas. Sharon regularly speaks to fundraisers about innovation and key practical success strategies to advance the donor pipeline.
Adrian Matthys
Assistant Vice President of Annual Giving, Oklahoma State University Foundation
Adrian has served the Oklahoma State Foundation since 2021, leading efforts in full-constituent annual giving engagement. An experience giving outreach leader, he has held leadership positions at the University of Texas at Austin, The University of Houston, Rice University, and Stephen F. Austin State, along with fundraising experience with secondary education and a seminary.
Brian Gawor, CFRE
Vice President for Research, RNL
Brian is a 25-year higher education veteran who has served in roles in advancement, enrollment, and student affairs. Prior to coming to RNL, Brian was director of development for the College of Fine Arts at Illinois State University and led annual giving efforts at Knox College. For the past 10 years, he's led actionable research for RNL, working with hundreds of institutions to transform their donor engagement.
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