On-Demand Webinar

Using Benchmarking Data for Actionable Fundraising Strategy

"How do we compare?" That's a common questions fundraisers ask, as we look to improve the results of our donor outreach. Are other people experiencing the same donor trends? How does our campaign stack up to peers? And how are our channels performing?
It's easy to get lost in the wealth of data available in national research from both professional associations and our peers. 
To turn insights into action, you have to go beyond comparison. It's crucial to turn benchmarking data to real insights for strategy. This is an important component of successful, and sustainable fundraising.
Watch RNL and CASE experts discuss:
  • How to use benchmarking data to craft strategy in your donor engagement program, turning insights into action that moves the needle in your donor response.
  • Key findings from the CASE VSE annual data release directly from CASE experts.
  • How benchmarking data in the fundraising and marketing world can help you evaluate your program.
  • Where to find more benchmarking data, from sources like AFP, Giving USA, and other high value sources.
  • How national and global trend data can help inform your success.
Watch now
Who You’ll Hear From

Brian Gawor, CFRE
Vice President for Research, RNL
Brian is a 25-year higher education veteran who has served in roles in advancement, enrollment, and student affairs. Prior to coming to RNL, Brian was director of development for the College of Fine Arts at Illinois State University and led annual giving efforts at Knox College. For the past 10 years, he's led actionable research for RNL, working with hundreds of institutions to transform your their donor engagement.
Ann Kaplan
Senior Director, Voluntary Support of Education (VSE), CASE
Ann Kaplan is senior director of the Voluntary Support of Education (VSE) survey at the Council for Advancement and Support of Education. In this role, she oversees the national online survey which includes survey administration, working with respondents of the survey, cleaning and analyzing the data, data validation, and more. Ann has been the director of the VSE since 2022 when it was administered by the Council for Aid to Education. She also helped develop Data Miner, the longitudinal and comparative metrics on-line reporting solution that is available to CASE members.
Jenny Cooke Smith
Senior Director of CASE Insights Solutions, CASE
Jenny specializes in analyzing advancement trends, interpreting comparison benchmarks, and helping people understand the "stories behind the data". Prior to joining CASE, Smith spent 15 years in a variety of positions within Blackbaud's Target Analytics, most recently leading donorCentrics™ benchmarking cohorts, providing opportunities for institutions and organizations globally to review and discuss direct marketing and annual giving trends. She joined CASE in 2019 to help members find value through using data and is most proud that through projects like CASE's Alumni Engagement Metrics, institutions can begin to answer questions.