On-Demand Webinar
Fundraising Strategies for Fiscal-Year-End Success
The calendar year has ended and many organizations are counting their totals and feeling the crunch as they look toward a summer fiscal-year-end. With inflation still high, consumer confidence low, and global unrest, it's a challenging time to engage donors. While financial markets have gained, fundraising results are mixed. Many charities ended 2023 down compared to last year, but some set records due to innovative donor engagement strategy. Those that won used data, technology, and omnichannel engagement in innovative ways.
What will decide your FY24 success in annual, leadership, and major giving? Watch this webinar to hear RNL experts who have crafted successful strategies across hundreds of organizations share key insights, examples, and advice to maximize your results in the coming months.
Watch this webinar to learn about:
- Key fundraising statistics that give us clues on potential results for the remainder of FY24.
- Market and financial indicators that will impact our success and create opportunities.
- Effective fiscal year-end solicitation strategies from RNL's data across hundreds of causes.
- Examples of integrated appeals across channels like direct mail, email, social, phone, crowdfunding, giving days, and engagement centers.
- What leadership and major givers are showing us that matters as they choose causes.
- The secrets of institutions that have beaten the trends of donor decline and the key strategies they employed
- How impact-driven, social fundraising can attract donors even in a time of financial uncertainty.
Watch now
Who You’ll Hear From
Brian Gawor, CFRE
Vice President for Research, RNL
Brian is a 25-year higher education veteran who has served in roles in advancement, enrollment, and student affairs. Prior to coming to RNL, Brian was director of development for the College of Fine Arts at Illinois State University and led annual giving efforts at Knox College. For the past 10 years, he's led actionable research for RNL, working with hundreds of institutions to transform their donor engagement.
Becca Widmer
Senior Consultant
Becca joined RNL in 2022 and is focused on providing strategic consultation and critical insights to help programs innovate and succeed in today's challenging environment. Becca comes to her senior role with a wealth of experience across diverse institutions. Prior to joining RNL, Becca was director of annual giving at Drake University in Iowa.
Melissa Adair
Associate Vice President, RNL
Melissa has served as an RNL strategist and donor engagement expert for over two decades, helping hundreds of institutions meet their fundraising goals. Over her career, she's helped RNL innovate to adopt new channels and optimize outreach in a changing world. She currently contributes to data-driven strategy for programs which raise over $100M annually, providing insights, benchmarking and analytics to maximize the donor experience and fundraising ROI.