
On-Demand Webinar
How to Win: Five Keys to Competing for Graduate and Online Students
Fewer students. More competition. Flat enrollment trends. How can online and graduate programs meet enrollment goals in this environment? The most recent "generational shift" is nearly complete and both Millennials and Gen Z have clear expectations and preferences that you must meet.
In this webinar, a researcher, a marketer, and an enrollment planner discuss the critical building blocks for maximizing enrollment—each step underpinned by what graduate and online students told us in national surveys in 2022 and 2023. These steps provide a checklist to help you align your marketing, outreach, cultivation, and admissions practices with students' expectations.
Bringing together the marketing perspective, the enrollment planning perspective, as well as the research perspective will provide a rich discussion on topics including:
- What platforms and channels are being used, and how can marketing teams leverage the research they have to maximize success?
- How do they make contact, who do they want to talk with, what information do they need, and how can recruitment leaders leverage these data to get the most out of their enrollment team?
- What is the impact of a slower than expected response—from first contact to admissions, and how can enrollment leaders plan and strategize to ensure that student expectations are being met?
- What formats, schedules, services need to be in place in order for them to even consider you as an option, and how can marketing, recruitment, and enrollment leaders leverage these data to advocate for change?
- How do they think about cost, how do they pay, and how do they manage their expenses while enrolled, and what this means for your entire operation?
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Who You’ll Hear From

Erin Minsart
Vice President of Integrated Marketing, RNL
Erin joined RNL in early 2022 as Director of Digital Strategy, bringing over 20 years of marketing and leadership expertise from the healthcare, nonprofit, consumer services, manufacturing, and telecommunications sectors. As a former higher education instructor, she is passionate about education and ready to apply her broad marketing knowledge within higher education. Erin received an MBA from Concordia University-Wisconsin and her bachelor's degree from University of Wisconsin Oshkosh.

Scott Jeffe
Vice President of Graduate and Online Research, RNL
Over more than 20 years, he has worked with nearly 400 institutions in more than 40+ states to apply market data to improve marketing, recruitment, and enrollment focused on graduate students, online students, and adult undergraduate students. He is the principal researcher of RNL's 2023 Graduate Marketing and Recruitment Practices Report.

Shane Pruitt
Executive Consultant, RNL
Shane offers nearly 15 years of recruitment and enrollment experience. Shane serves various top-tier RNL partners in both private and public spheres. He also supports the efforts of all associate consultants and executives working within enrollment management consulting. Shane has a proven track record of successfully implementing data-informed enrollment strategy as a former on-campus administrator, EdTech consultant, and higher education subject matter expert for a leading management consulting firm.