The State of Graduate Marketing and Recruitment: Key Findings From a Survey of Enrollment Leaders

How are graduate programs recruiting students today? Which marketing strategies do they trust the most? What are their biggest challenges and their greatest opportunities for success?

These are only a few of many key issues RNL has explored in a new survey of more than 220 graduate marketing and recruitment leaders. And in an era of increasing competition and a return to incremental growth, it is more important than ever to understand what must be done to succeed.

Watch this webinar and explore the findings with three former institutional leaders who will discuss where graduate programs are succeeding, where the biggest gaps lie, and how to improve practices and align with student expectations.

Among eight data-driven findings we discuss:

1. Graduate marketing dollars are being distributed to too many programs. How are graduate marketers making decisions about which programs to fund and how can they "keep the peace" while doing so?
2. Graduate marketing budgets are inadequate for today's competition. How much is being spent and on which channels? How can marketing and enrollment leaders work together to get what is needed?
3. Graduate marketing and enrollment operations have considerably advanced the measurement of ROI. How are both marketing and enrollment operations measuring their success and where should they focus even more attention?
4. Graduate marketers and recruiters lack visibility into their counterpart's performance data. While measurement of ROI has improved, the two partners in enrollment success—marketing and enrollment—continue to lack visibility into their partners data.
5. Graduate recruitment operations are closer to meeting student expectations for speed and personalization than ever before. How are grad programs responding to students, on what timeline, and with what level of personalization? How can this be leveraged for enrollment growth?